Retailers getting your footsteps into the virtual marketplace is the recent buzzword. Small business or a large one, all are picking pace with the trend by creating fascinating online store for their businesses. Magento, the favourite shopping cart solution for most comes with enhanced functionalities and exceptional plugins. However, even a full-featured store of eCommerce is not enough to assure success in the conversions and sales, because there’s too many fish in the pond. You need to different and more importantly, more customer-centric to get your targeted segment of buyers flowing in.
So, if you are a new business in the realm of eCommerce and have Magento store, watch your steps! It is better your run with the latest version, Magento 2.0 and gets these tricks in mind.
Increase your AOV with good merchandising
Magento has a great product relations feature to enable the displaying of all cross-sell and upsell products and you can use it to increase your Average Order Value (AOV). Both hold crucial importance to the buyers because they are closely related products which they can have alongside to either complement or enhance their purchase experience. So, communicate to them as it can raise the average order value. You can use visual merchandising tool that sort categories and only allow the display of the best products of the lot.
Loyalty features implementation
To pick up conversions, you need to increase the lifetime value of you every customer with implementation of loyalty features. The best way is to credit them with reward points every time they purchase. The other way to push purchases is the referral code system, which also results in creating brand awareness. Some popular plugins of Magento to use for rewards and loyalty schemes are Amasty Loyalty Program, Social Annex: Refer A Friend and Magewares Loyalty Program.
Drive Traffic With Content
Adding up unique content at regular interval is an effective way to raise traffic flow to your eCommerce shop and will help it to rank better in Google and other search engines. However, there are particular ways to do dropping unique content or in optimising the existing content for the website.
- Delete any useless or redundant content because the last update of Google Panda penalises the site’s ranking that bears poor-quality content.
- Check the prevalent links from time to time to make sure none lands on the 404 error page.
- Update the content with new information as Google now indexes the site with long content on SERPs.
Clearly, if you need your eCommerce site to rule the search engines, then you need to work on every minute aspect of it, from development to content placing, there are quirk measures to optimise the sites and make them easily discoverable in the search engines.
Rob Stephen is one of the senior Magento eCommerce developers working at GetAProgrammer, a leading web solution and mobile application development company in Australia. To get more of relevant and thought-provoking ideas from his knowledge pool, follow now the LinkedIn page.
Submitted On July 30, 2018