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Advantages of Buying an Existing Website

Why create a new e-commerce business from scratch when you can buy an established website which is already successful. Such established websites can be a smart move for those who are looking out for an assured income from day one.

Here are some amazing advantages of buying an established website online: –

1. You will have to do less hard work as someone else has already done for you!

Since you are thinking of buying an established business online, you can simply erase the responsibility of designing or coding the website to get started with the business. You can revamp the acquired website whenever you want, it is not mandatory to do it immediately as it still makes sales. You will not have to pay anything from your pocket as you will start getting cash flow from the first day if you are opting for an existing website.

2. It’s okay if you have a limited knowledge.

It is the best way to own and run an existing business rather than building a website, especially when you are an all-rounder or expert in various required skills. It’ll be a great idea to take advantage of someone who wants to sell the website instead of spending effort, time and money on creating the entire set up from scratch.

3. Existing websites have consistent traffic.

Most of the existing website will get traffic majorly from SEO rankings, Social media, or old Marketing campaign. With the help of some marketing skills, you can easily monetize the existing traffic that you are getting on the website without any effort.

4. An established website has a customer database.

Generating a customer database with potential customers can be difficult and time-consuming as well. Those websites that are doing well will have a ready-to-use customer list. Once you acquire the ownership of the existing business, you will be provided with the access to the lists of customers so that you can contact your customers directly in case of deals, offers, and promotions.

5. An established website offers revenue from the first day.

We all are aware of the fact that there is no instant success in any new business. However, it can be quite profitable if you are buying a website that will offer revenue from the very first day. Here you will only have to focus on how you can expand the business while accelerating the flow of income.

Investing in a start-up business can make you wait for a longer duration without any return on the investment. However, an existing business comes along with a happiness of no more wait! To know more about us, you can visit – http://ebusinessassets.com/

Article Source:
https://EzineArticles.com/expert/Ritu_Mishra/2561732


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Submitted On June 21, 2018

 

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How to Find the Right Web Development Company for Your Business?

Online Marketing has proven an excellent tool for making a massive impact for any business on the competitive market. Availing Web Designing Services offered by a web development company, thus, becomes inevitable for ensuring a strong online presence. A web development company is, therefore, rightly described as the one that builds the face of any business online. By hiring professionals that offer the Web Design and Development Services, a powerful and competent Web Designing Company not only builds up the web presence of its clients but also cuts and plans the online logistics for their websites. However, among the many website development agencies that are growing around, it sometimes becomes difficult to choose the right one for your business. So, here are a few things that need to be taken into consideration When Hiring A website development company for a better performance of a website on the Internet:

Hiring A Web Development Company: Things To Consider:

• How Much Experience Do They Have?

It is best to select a website development company that has a considerable experience in the domain of web designing and developing. You can take into consideration the companies that use popular platforms like Joomla, WordPress, PHP,.Net, etc. Make sure you check the portfolio of the designing firm to do some background verification about the websites they have designed for different customers.

• How Accessible Are They?

Once any web development agency attracts you through its professional look as well as active functions, the next point to consider is the easy accessibility of its services. Make sure that its professionals are easily available via email and telephone to deliver solutions that are compatible with all your queries and problems.

• What Kind Of A Package Do They Offer?

Try to look for the firms that offer all-in-one packages for article posting, keyword optimization and other SEO services. It ensures that the website made by the web development firm attracts heavy web traffic resulting in lead generation.

• How Much Response Time Do They Take?

Listening & Interpretation skills are also one of the most important considerations when it comes to choosing the right web development company. Always hire a company that gives the fastest response to your initial queries to make sure that it will work with equal sincerity through the entire website development process, right from designing until a website’s launch.

Other factors like costs, time frame, etc., hold as much importance as the above-mentioned ones. Hence, based on the specific requirements, customers can look for a web development company that satisfies all the parameters within the means.

The author of this article is Prashant Bhatia who has been associated with Praadis Consulting Inc., which deals in IT, ICT, Smart City Solutions Smart Learning Services etc. for a long time. Praadis Consulting Inc. has been dedicated to delivering tangible value for data-intensive business processes that help enterprises all over the world deal with their business challenges.

Article Source:
https://EzineArticles.com/expert/Prashant_Bhatia/2582918


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Submitted On August 25, 2018

 

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Future of Web Development in the Year 2019

Trends in the web development field transform now and then. In around a decade web development industry has changed inside out. Whether it’s automated chat box, single page websites, or video backgrounds, 2019 brings you a new set of updates.

What sounds more convincing, a website built in a month or a website built in a year with some great features? I know your answer. In this article, we will take you through some of the most effective web development trends coming in 2019. These features will not only help you build an effective website, but it will also give you an overview of where your work needs an update.

Single Page Websites

Single Page Websites are one of the most useful features in the near future. Imagine, no navigation through pages, no messed up stuff, just a single page, and a navigation tool taking you through various parts of that page. Single page websites help you save time, fewer scrolls, and no page navigations. Short, crisp, and sweet.

Mobile First Indexing

Mobile First Indexing is a powerful feature focusing on the millennial generation. Mobile users are increasing rapidly across the globe, pushing down the number of desktop internet users. So before you start building your website, keep in mind to make your website mobile-friendly.

But what is mobile first indexing? It’s simple. The mobile version of your website becomes the starting point for Google index. If you observe a hike in traffic from the Google crawl bots, probably the traffic is from the mobile platform.

Accelerated Mobile Pages (AMP)

AMP is an open source feature backed by Google. The major aspect of AMP is to speed up the process of how fast a data set can be displayed to the user. How long can you wait for a link to open after you click on it? Few seconds? AMP helps your website content to load faster and use data EIGHT times less than traditional ones.

Progressive Web Applications (PWA)

Progressive Web Applications introduced in the year 2015, is now one of the major features you must have in your web development kit. It gives your client a similar experience on phones as on desktops. You must have observed your computer browser displaying an application-like page, and progressive web applications do the same for the user. It enables the user to have the same experience on their mobiles.

Push Notifications

This feature can either make your site do wonders or blunders. Yes, I mean it when I say this. It can fetch you a lot more clients if used wisely, whereas on the other hand, push notifications can make you lose those clients at the same rate as well.
To make things happen through push notifications, you must understand the customer behavior. Push notification can make your website more engaging and unique. It creates an urge to explore in the user behavior and improves the client development process.

Chat Boxes and Customer Support

A research report says over 85% of client communications will happen through a machine on the business end by the year 2020. Chat box are the triumph of robots taking over humans. It helps you retain the client for long and solve their queries instantly.

WEB OF THINGS

Have you heard about the Internet of Things? If yes, then this may interest you for sure. Web Of Things is the next version which uses and adapts different web protocols to connect anything in the physical world. Web of Things helps these protocols to give them a presence in the World Wide Web.

Working in the field of web development needs the dedication to keep updated to the new trends. It’s time to make a change to your website before it’s too late. Need any assistance regarding the upcoming trends in the web development field? Connect to us, and our experts will help you with the best viable solution.

The author of this article, Mr. Prashant Bhatia is associated with Praadis Consulting Inc., which deals in IT, ICT, Smart City Solutions, and Smart Learning Services for a long time. Praadis Consulting Inc. is dedicated to deliver tangible value for data-intensive business processes that help enterprises across the globe deal with their business challenges.

Article Source:
https://EzineArticles.com/expert/Prashant_Bhatia/2582918


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Submitted On October 08, 2018

 

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A Comprehensive 2019 Guide to the Website Redesign Process

How to Rebrand Your Business Like A Boss

There are so many different reasons why a small business owner may decide to rebrand a website: poor conversions and/or sales, confusing navigation or an outdated design, to name a few.

However, as I mentioned in my previous blog The Right Reasons for Rebranding Your Business Logo, it’s essential to have strong reasoning, logic and stats behind rebranding your business.

For example, are poor conversions due to an ineffective design or a glitchy shopping cart?

Is your website truly outdated or are you just bored of the colour scheme?

This guide will help you first understand whether or not you need to reinvent your business, and if you do, how to rebrand your website in the most effective way possible.

I’m going to share a personal example for this article. We are rebranding our website at the moment. We decided this was a good idea because:

• We’re now also targeting new entrepreneurs coming from the corporate world as well as wanting to appeal to established entrepreneurs who are ready to up-level their business.

• It was time to update how we present our services on our home page. We didn’t feel that we were presenting our benefits clearly enough in some areas.

• Some of the features and functionality of our existing site were breaking down. It was time to upgrade and use newer technology to showcase our offerings.

• We’ve had some confusion around the penguin logo. Some people see a woman’s hair or aren’t quite clear on what it is.

Our first step in the re-branding process was to give our logo an update.

In the coming weeks we’ll be revealing our new website and I can’t wait for the big reveal! And before you jump into the redesign process, first determine if this is something that’s truly needed as explained next.

Part 1: Is It Time to Reinvent Your Business?

You’ll have to take a good, hard look at your online presence. You need to ask yourself the following questions, but it also helps to have outside opinions from clients, focus groups and social media followers-you may not have the most objective opinion.

1. Am I targeting a new type of audience/client?

2. Is the site well-optimized for mobile? According to Statista, over 52% of web traffic now happens on a mobile device. If your online store is slow or looks terrible on a smartphone, you have a lot to lose. The best way to check if this stat is accurate for you is to check your Google Analytics.

3. Have my products or services drastically changed?

4. Is my bounce rate high? Google defines bounce rate by how many users leave the page they entered on, without interacting with anything. According to a study by RocketFuel, average bounce rates are between 26% and 70% for most websites.

Now, if your bounce rate is high on a Contact Us page, where a customer simply wants your contact info and leaves, that’s one thing. But if it’s high on pages that you want people to stay on and interact with, it’s time to do a deep dive as to why potential customers aren’t sticking around.

5. Am I getting complaints about the design or user experience?

6. Does the design look outdated? The look and feel of website design can change quickly and often dramatically from one year to the next. Sites that were designed 5 years ago can almost be guaranteed they look out of date now.

If the name “Tupperware” conjures up images of avocado-coloured plastic and 80s neighbourhood parties, you’re not alone. Tupperware struggled to appeal to a modern audience but have done so by modernizing everything from their logo to their Pinterest-style imagery.

Part 2: The Reinvention

If you’ve decided to embark on the website redesign process, you’re in for an exciting and challenging ride! Here are 9 ways to accomplish your goals in the most user-friendly way possible.

1. Complete a competitive analysis.

This is a crucial step in many marketing and branding processes. You should have done one when you were creating your company.

This time look at how fast your competitors’ website load, or how user friendly their navigation is. By exploring what you’re up against, you can do things better when you’re rebranding your business.

2. Revisit your values and brand positioning.

Before hiring a web designer, I highly recommend revisiting your business values and brand positioning. Be clear on why you’re in business in the first place, your values and your mission.

Also give a lot of consideration to the impression you want your website visitors to receive the moment they land on your site. How do you want your business to be perceived as? What brand personality do you want to portray? What values do you want to be known for?

By having a clear understanding of these types of branding questions, you will now have a clear brand guide for your web designer to follow.

Here’s a few resources that will help you in this process:

– Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

– Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team also by Simon Sinek

– Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

– Work with me as your business and marketing mentor.

3. Define your goals.

Rebranding your business online isn’t just about the look and feel. You want to improve upon your customer experience.

Let’s say you want to collect more email addresses. You’ll need to decide where to place your eNewsletter signup box or giveaway offer to compel visitors to give you their info.

If your goal is to convert a new type of client, you’ll need to think about the calls-to-action that will resonate best with them.

Whatever your goals are, they should be focused on your customers’ needs, not your own!

4. If it ain’t broke, don’t fix it.

We can get so caught up in refreshing and revamping that we go too far. If you’ve received widespread attention and/or accolades for your business logo, why would you change it?

If a certain article in your blog gets a lot of organic traffic, don’t take it down just because you are tired of it or want to focus on a new audience. It’s just as important to know what not to change.

Always have your target audience in mind. What are they finding useful and informative that helps them make a decision on whether to do business with you? It’s not about you and your personal preferences. It’s about them and what they need from you.

5. Create a design and content plan.

Depending on your target audience, brand positioning and goals, you may be able to repurpose existing marketing collateral, or you may need to start from scratch.

Go over all of your design and copy elements before the website redesign process so you have an accurate inventory of what you need to create.

6. Build a wireframe and mock-up.

A wireframe is a layout that shows what elements will be on a web page. You don’t just start creating menus, slapping on images and putting in links on a live page. You need to plan and visualize before you rebrand your website, so users have the best experience possible.

A mock-up is also a visual representation that includes design and copy elements, although copy can be demonstrated with a placeholder, as we’ve done here. We’re still working on the messaging in this section, but we wanted to plan out where it would go.

7. Incorporate voice search into your SEO plan.

It’s not enough to focus solely on copy anymore. People want instant solutions when they’re searching for something online.

As you reinvent your business, you should be thinking of ways to optimize your website for voice search in addition to what people are typing into the search box.

Many consumers already use it to find what they’re looking for and according to ComScore, 50% of searches will be performed this way by 2020.

Learn more about voice search here.

8. Make mobile a top priority.

A big part of the website redesign process is ensuring your website looks great on any device, from desktops to smartphones. Images and font sizes may look perfect on your computer but break or look crowded on a phone screen.

Always optimize and test for mobile devices while you rebrand your website.

9. Hire a professional company to help.

Unless you’re a marketing guru, rebranding your business isn’t a DIY project. There are too many important branding, programming and implementation elements at stake.

You should consider hiring a full-service professional web design and development company.

The website redesign process is an iterative one. You’re not going to nail it with one version.

By planning ahead and hiring the right people to get the job done, you’ll end up with a beautiful and functional online presence you’ll be proud to share with the world.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE “Ultimate Guide to Improving Your Website’s Profitability – 10 Critical Questions You Must Ask to Get Maximum Results”.

Article Source:
https://EzineArticles.com/expert/Susan_Friesen/260293


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Submitted On May 15, 2019

 

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Thinking of Updating Your WordPress Site to Gutenberg?

Some thoughts from our pros about WordPress 5.0
If you have a WordPress website, you’ve undoubtedly heard about Gutenberg, WordPress’ new editor, presently available as a plug in and is expected to be the default in WordPress 5.0. Here at PMA we LOVE technology, and we love NEW technology – especially when it makes our client experience more seamless, and they achieve their objectives quicker and easier.

With all this talk about Gutenberg, we sat down with two of our WordPress pros to get their thoughts and tips to share with you.

  • Don’t immediately update to WordPress 5.0 whenever it is launched, which is still TBD. New releases are always a bit buggy, and this release will be no exception and possibly even worse. WordPress 5.0 is a “wait and see” release.

  • With the release of version 5.0 – the Classic Editor plugin will be bundled for anyone UPDATING to 5.0. Do not install the classic editor plugin now – wait until you do update to 5.0 and then activate the Classic Editor plugin that is included. This plugin is going through an overhaul and will be different from what is currently found in the plugin repository.

  • In the current (4.9.x) version of WordPress, Gutenberg is a plugin, and the ‘classic’ editor is the standard editor. In 5.x, that will be reversed. This means that people won’t ‘have’ to start editing in Gutenberg, even if they do upgrade to version 5 (although they may have to download another plugin).

  • Gutenberg still has several bugs, or more accurately, interface issues to work out. I wouldn’t be surprised if the editor gets delayed, although their bug tracker still is indicating November 27th as the release date. They are claiming that they will have a new minor release every two weeks for the foreseeable future after that release. Early adopting may not be the best for many clients.

  • From a developer’s point of view, Gutenberg will be great!… eventually. They won’t need to teach the end user about short-codes. Instead, they’ll be using ‘dynamic blocks’ to achieve the same thing.

  • Gutenberg treats pages as a designwith text as part of that design, not as a text blog with design as part of the text. This pushes people to become defacto designers, not just defacto writers.

  • A big plus to Gutenberg that I see initially is that you can reuse blocks. The downside will be that you can create a large number of these reusable blocks, cluttering the interface (or block panel).

  • Another big plus (and a huge negative at the same time) is that you can customize each block independently. This is going to lead to great looking pages from people who can design, but also to awful looking pages from those who cannot design but are willing to mess with the design.

  • The downside to both of the above ‘pluses’ means possible severe database pollution, so site optimizations and caching will become more important, as well as frequent backups.

For existing sites (our pros add) users are going to be frustrated on three fronts for a short period.

  • The first is that it is going to be annoying to edit existing posts and pages. Users will not have the ‘blocks’ that Gutenberg brags about. Gutenberg is going to treat existing (legacy) content as one giant ‘classic’ block. The concept looks good on paper and sounds good to programmers, but it’s not going to be pleasant for people who start to use the block concept of Gutenberg. They’ll want to break that large, monolithic block into smaller ‘real’ blocks. This will lead to inconsistencies within a page or post, and people will probably start rewriting many of those pages completely. Posts won’t be quite as bad, because they typically don’t get edited (unless they are customized posts created by other plugins).

  • The second frustration is going to be the typical ‘how do I start, and where is everything’ problems. In Gutenberg, you start typing to let the editor know you want a text block. At that point, the familiar TinyMCE editor like features show up (paragraphs, bullets, etc.), and not before. Also, when you copy and paste, Gutenberg treats each paragraph as a block, which messes with the way things are copied and pasted. Something simple is now more complex (although some things that are complex now will be simplified).

  • The third frustration will be plugins. Many plugins are barely maintained, or no longer maintained. If they have page or post editor components, they may not get updated to support Gutenberg. Also, there will be a slew of new plugins to add specific functions to Gutenberg. It’ll be the wild west of plugins for some time until the cream rises to the top.

A lot to think about!

The big tip our pros wanted to pass along – Back up your site before any upgrade. But most importantly, you can’t afford any downtime for your website, if you are unsure at all about what this upgrade will do to your site, and don’t feel you have the tech skills (or time) to fix anything that breaks in the process, please reach out to a professional before making the switch.

We want to hear your questions! Email us, comment on our blog or post your thoughts to Facebook – we’re here to help!

For more social media tips and strategies visit PMA Web Services where we share the latest information weekly! Grab your copy of “29 Ways You Can use Social Media to Build Your Business Right Now” here: http://www.peggymurrah.com/blog/

Article Source:
https://EzineArticles.com/expert/Peg_Murrah/1101384


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Submitted On November 27, 2018

 

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Things to Consider Before Hiring A Web Development Company

With every passing day, more and more businesses are realizing the need of having their website on the Internet. Because of this realization, every business reaches the crucial step of building the website for which they need a professional web designing company.

Therefore, there is a huge sea of web development companies to choose from. This huge pool of options might be overwhelming. So, how can you make sure that you choose the perfect web development company for your website building and designing?

In this article, I will give you a few tips which will help you out.

Let’s get started.

We will divide these tips into two sections-


  1. The core activities the company executes-

#1. Front and backend development

The developers who do only backend development is similar to constructing a house with no doors, and windows. Always look for that web development company which does both front-end as well as back-end development work.

Yes, there is a lot of difference between how the front-end and back-end developers go about their work, but a company that provides both is the company you should go for.

#2. Not just one specialization

There are many good development technologies such as PHP, Drupal,, Node JS Development, etc. Each one of them has their own set of strengths and weaknesses. An ideal web company is the one which has mastery in multiple technologies used for developing a website. This way, they can deliver the most fitting solution for your business.

#3. Understanding the need for the project

A good web company is the one which does not ignore deeply understanding the project in hand. Many times, the developers don’t care about the big picture, they just focus on their style of coding and handing in the work without caring much about the core requirements of the clients.

Good developers take care of the needs of the clients and give solutions that help the clients in producing profitable outcomes for their businesses. Make sure you choose a company that understands what you are looking for.

#4. Research and development

The company which focuses rigorously on its research and development initiatives is the one which stays up-to-date with the latest trends and technologies emerging in the industries. Therefore, it makes a particular company the right choice for your business’ needs. Through R&D, the developers evolve. Make sure your choice of web development company invests in timely research and development.

#5. Flexibility

There will be times when you will need to make changes in the work provided by the development company. This is due to many reasons. One of the simple ones being – you simply didn’t like the work.

The company might resent the changes you ask them to make again and again. Make sure you choose one which can easily cope with unforeseen changes.

As a client, you should ask about how does the company handle change requests.


  1. The other must-haves the ideal company should have-


  2. #1. Performance records

Go for a company that has a good track record of its performance. A company that has a good number of projects which they have successfully completed shows its ability to do your work up to the mark.

#2. Quality standards

Always go for a company that maintains its quality standards. It must make the deliverables happen on the assigned time and date.

#3. User-friendliness

The company you go for must develop websites in a way that any visitor is easily able to access your website with the least difficulty.

#4. The developers’ team

Make sure to meet the development team of the company in person. The company should have an in-house developers’ team. Make sure they don’t get the work done from another agency.

#5. The design team

A design team in-house is always preferable. This way, the designs are in sync with the requirements of the project. The in-house design team is more capable of understanding what you as a client want.

#6. SEO

Your ideal choice should not only be focusing on just the development part. SEO is a major element of all internet activities of a business. The developers should have an understanding of SEO and how SEO will affect the website.

#7. Social Media

Everyone is aware of the potential which social media holds. The developers should ideally have a good amount of knowledge about social media and how promoting services on social media works.

#8. Content

This is one of the most important things which drives visitors/customers to your website. It is the main thing that will help you promote and sell your offerings online. Make sure you go for such a web development company that has good techniques and tactics for producing content in such a way that it drives traffic.

#9. E-commerce

E-commerce websites are specifically designed for business which wants a great ROI through the internet. Go for that choice that holds immense expertise in developing good e-commerce websites. One important factor of an e-commerce website is the payment method. Make sure you deal with such a company that can execute the best payment method.

#10. After-services

The ideal development company is the one that can give after-sales services and support to you and further provide regular maintenance.

These are a few of the things you should keep in mind before selecting the ideal web development company for your business. Remember, the ideal web solutions company is the one which provides affordable website designing services without compromising efficiency.

Be smart, patient and aware before selecting the company of your choice!

Alok Jaiswal is the co-founder and director of Alliance Web Solution Pvt. Ltd. It is a professional web designing company in Delhi, India. With over 19 years of deep expertise in the field of web development services and digital marketing, Alliance Web Solution Pvt. Ltd has catered to the needs of 1500+ clients from all over the world.

With the motto “think web, think us”, Alliance Web Solution Pvt Ltd is the leading provider of web development, design, and digital marketing solutions that are developed keeping in mind the client’s requirements.

Services:

1. Laravel/CI custom development

2. Magento development

3. Drupal web development

4. Node JS/React JS development

5. WordPress development and a lot more!

Looking for professional and affordable website designing services? Visit https://www.indiainternets.com/

Article Source:
https://EzineArticles.com/expert/Alok_Jaiswal/1905542


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Submitted On June 14, 2019

 

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Why You Need a Mobile-Friendly Website

In a survey reveals the fact that more than 80% of people prefer to search on mobile instead of a desktop. In 2018 your website must be responsive otherwise you can’t sustain in this fast changeable market.

Now building mobile-friendly website doesn’t take too much time. Coding technology has changed a lot in the last couple of years, and it takes more or less similar time to build like a static site.
We can’t deny the fact that mobile search has gained momentum worldwide in the last couple of years. Keeping it in mind many small and mediocre business owners is preferred mobile-responsive for their business interest. Thatswhy most of the website development company are now focusing on building a responsive website.

Reasons why a mobile-friendly website required in 2018:

1. The mobile search index is now entirely in effect from 2015. You can see there is a different search result in mobile and desktop. Google prefers mobile users search results to Google Ads, Google Local Listing and organically to websites that are mobile-friendly.

2. Searching performed in mobile is higher than desktop. According to study, users are spending maximum time on mobile, and most of the time they buy something online from their smartphone. So it’s quite natural from a business perspective that mobile-friendly user-interface attracts visitors more. Not only mobile friendly website users are inclined towards mobile app. Business owners are given priority to build a mobile app instead to make a website.

3. Since the easy accessibility of the internet, the demand of Smartphone arises drastically in the last 5-6 years. The survey shows that Smartphone users spend time on social media on an average of 4-5 hours daily. It is essential for any businesses to be listed correctly at online and to have a quality web presence that caters user attention. If your business is not showing in the first of SERP pages with specific keywords, means you are missing a potential business market. More than 70% of mobile consumers expect a local business within 5 miles of residence when purchasing something. The aim is to become top in search ranking page whenever a local user is searching for products and services you offer.

4. Still near about 60% website are not mobile-optimized. Now the owner of the site realizes the importance of it. Smart business owners already understand the essence of the internet and its capability to bring customers via organic search. It’s the high time is the time for business who are looking for long-term success! Now user searching behavior is also changing from organic search to voice search. Being a start-up website development company, we encourage users to make a user-friendly responsive website.

Tapu Goswami, having 6+ years of experience in IT industry have penned down the article on “necessity of mobile-friendly website”. He currently works as a Senior Marketing Consultant in a growing Durgapur based IT company.

Article Source:
https://EzineArticles.com/expert/Tapu_Goswami/2244486


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Submitted On August 27, 2018

 

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In the Know: Health and Wellness Website Legalities

When Health Consulting Businesses are Legally Responsible

One thing the internet is infamous for is being a source of advice for our health and well-being.

It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or treat our illnesses.

We all do it. We aren’t feeling well so we type our symptoms into “Dr. Google” and voila, thousands of results telling us we have everything from a common cold to 6 months to live. We then take our results in hand to our doctor and tell him what we have.

Sadly, professionals in the health care industry, doctors, therapists, dieticians and nutritionists all have an everyday fight with misinformation that is provided on the internet.

If you are a blogger and have some experience with health-related issues, you may want to share this information with the world.

Or, you may be a professional with some education on certain health-related subjects and want to use that information to boost your business online.

Either way, you have to be very careful to follow the rules when it comes to providing health and wellness website information and advice to the masses.

Legal Responsibilities for Providing Health-Related Advice

So what are the legal issues for health consulting and coaching businesses when providing health-related information on a website?

There have been more than a few lawsuits in past years that have stemmed from sharing of health and diet advice with others on the internet.

In a recent lawsuit in North Carolina, a blogger changed his life and had experience with managing his Type 1 diabetes through use of the Paleo diet. He blogged about his efforts and when successful, he took his blogging a step further and began to share his meal plans and exercise regimens.

Eventually, he began providing one on one sessions to advise his readers in the ways of his experience for a fee.

In North Carolina, there is a misdemeanor law that makes it unlawful to practice dietetics or nutrition without a license. This blogger was charged with breaking this law and North Carolina Board of Dietetics/Nutrition is now threatening him with prison.

Research All Governing Bodies’ Rules & Regulations

When providing health and wellness information online, you must ensure you are following all the rules.

Each governing body has separate rules on what information you can and cannot advise the public with regarding their health.

Canada and the United States both have specific federal laws and then each province and state also have their own separate laws.

If you are going to provide information, then you must look up those laws according to where you live and where you are doing business from. And to take it even a step further, you then you have to consider the audience you are targeting.

A good guideline to follow if you are providing information on your health-related website is to ask yourself, are you being specific to a particular personal health situation. The blogger in the North Carolina lawsuit was doing OK with providing his personal experiences with the Paleo diet.

His suggestions for exercise regimens or providing his personal diet plans on his health and nutrition website may even have been OK with the law but as soon as he started consulting one-on-one with individuals and providing advice, he was beyond sharing his personal experience and fell into the realm of providing medical expertise in an area where he was not legally certified to engage in.

Remember, giving your opinion about a health-related subject or telling about your specific experience is one thing but if you are claiming to be an expert in anything on your health and nutrition website, you could be held accountable by the boards who are responsible for governing the public education on the subject and run into legal issues.

You must not in any way claim or pose as something you are not if you are going to provide reliable health information.

If you are handing out health or wellness advice you need to be very clear about what your education and expertise are and also be very careful of the legal issues surrounding any advice you do give.

This is where working with a professional web development firm could help steer you in the right direction and ensure you are not posting anything that could cause you legal problems while operating your business. Consulting a lawyer who is well versed in these matters would also be very prudent.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. Social media and digital marketing doesn’t have to be a beast! Enroll in AMPLiFY! Business Academy: Practical Social Media & Digital Marketing Strategies for Entrepreneurs. Work at your own pace online and get expert help while you build your business the right way with social media and online marketing. To find out more visit http://www.AmplifyBusinessAcademy.com for the details. Like what you just read about SEM e-commerce strategy? Sign up for our newsletter where you’ll get notified every Thursday of that week’s blog post.

Article Source:
https://EzineArticles.com/expert/Susan_Friesen/260293


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Submitted On December 27, 2018

 

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