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What Functionality Should Your Careers Site Have?

When designing a careers website, the first thing that should be in your mind is whether or not the website is good enough to attract and engage candidates. Though of course a large part of this is down to the content and jobs you’ll be hosting, it’s also important to acknowledge to turn your mind to what features and functionality you should include if you want to stand the best chance of encouraging browsers to apply for your vacancies.

The careers website is changing. Simple portals won’t cut it anymore: today, the buzzword is customer user experience.

Here are some things you should be thinking about.

Fast loading times

People are getting used to an almost-instantaneous service when they browse online. As a result, long loading times- of more than three seconds, really- can turn off candidates, and may encourage them to look elsewhere. Make sure that your new website loads quickly, if you want to keep up with the competition.

Total search

User experience is all about making things as easy and convenient for the candidate as possible. Total, or instant, search is one way in which they can do so. By delivering instant results on jobs and content- and more- in real time, as the user types into the search bar, you’re ensuring that they won’t become disengaged by loading times, and also delivering a pretty cool bit of functionality that will hopefully cement your reputation as somewhere they want to be working.

Personalisation

Personalisation is the latest buzzword when it comes to careers websites- and for good reason, as it allows you to show your candidates jobs and content related to their browsing history on your website. Not only will this mean they’re more likely to apply for jobs- especially if you’re showing them related vacancies- but it means that they’ll be more likely to come back to your site for more later on, thanks to your great user experience.

Scalability

Every day, 45% of job seekers hunt for jobs on their mobile phones. This number is likely to rise. What are you doing about it?

What you need is a careers website that makes it easy for people to browse for jobs, regardless of whether they’re browsing on their mobile phones, tablets or desktop computers. By scaling your site, you’ll be optimising your user experience, making things easy for your browsers, and therefore snapping up all those potential job applications that might otherwise go to your competitors.

Article Source:
https://EzineArticles.com/expert/Anna_Peters/2554783


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Submitted On May 31, 2018

 

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Want To Trigger Conversions? 5 Persuasive UX Features You Should Consider

Today, almost 40% of the world’s population find comfort in buying things online. This makes retail merchants opt for maintaining a vibrant online store besides their customary physical storefronts. But, competition, rather fierce competition is prevalent in eCommerce segment too. While it’s a backbreaking job for them to drive attention of shoppers to their sites, when that’s achieved, pushing them to buy products is another challenge. However, there are quirk ways to ensure that! Besides, focusing on the development of the eCommerce site from the core, here are some prove UX related facts, considering which will help retailers to secure a great number of purchases every day.

Decreased loading time

Just a fraction of seconds delay can cost you a lot by leading to a decrease in conversions by 6-7%. Majority of visitors just leave away a site when it takes more than 3 seconds to load. To make sure you are not losing any visitor because of increased loading time, execute strategies to pace it up. Like better plan for hosting, use of caches, reduction in external scripts, compressed files for images.

Enhanced Product filtering options

Like most eCommerce sellers, you too must be offering an overview of your product stocks at the homepage to let visitors understand the depth of your store. But, what about the chances of them getting the product they need at once? To help them get what they want, funnel all your products into relevant categories. Besides, make the search box hyperactive or sensitive to what visitors type there with typo-corrections, auto keyword suggestions, product recommendations, etc.

Quality Product photos and the right information

An important aspect to consider, it is also the single factor that can directly tempt buyers to click on the Buy button. So, you need to be extra careful about it. Try putting up images that are of high resolutions, can be viewed from multiple angles and is zoomable enough to give viewers the minute details. However, only images aren’t enough. You need to keep your buyers informed about the actual utility they will get from the products, elaborate its features, and also show them the exact price, size charts and colour options (if applicable) alongside.

Bring scarcity factor into play

While everything in this digital world is available at the fingertips, scarcity of goods still scares out people. They fear of missing out a product they need and so they straightway purchase it whenever it’s on sale. So, on your website try including some elements for scarcity like stocks count below the product, flash sale display on the main page with a time limitation for sales.

Trust institution

Security stands as a prior concern for every eCommerce business as they take up personal and financial details of buyers to facilitate online transactions. Trust seals are hence essential in every site to build trust in buyers. Another way is to remain transparent to them about the site’s security policies, by providing them direct links to the customer support and services page.

Gone are the days when retailers used to depend on face-to-face marketing, ad banners, campaigning to lure customers to buy stuff from their stores. Now, with eCommerce, things took 180-degree turn. Retailers now need lesser such ad campaigning efforts but more efforts to put on the web development frontier, especially on UX designing aspects to get customers flocking into their eCommerce sites.

Rob Stephen is an expert WooCommerce developer at PHPProgrammers, a popular and leading eCommerce development company in Australia and has inherent experience in WooCommerce, BigCommerce, Magento and Shopify platforms. PHPProgrammers has been offering businesses of all scale and sizes with brilliant online retail solutions to kickstart their eCommerce venture. It also maintains its own page in Facebook. You can have a look!

Article Source:
https://EzineArticles.com/expert/Rob_Stephen/2369700


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Submitted On July 16, 2018

 

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The 4 Rules That Developers Follow for a Great Website

In the present times, websites have become the face of most business around the globe. The reason being the digital world that people have started living in. On an average, 98% of adults owning a smart phone spends a considerable amount of time online and whenever there is a need to search for a business type or probably any information, the smartphone or the computer comes to the rescue.

Taking advantage of such a situation, businesses are known to create websites that represents them in the digital platform while ensuring that all possible information is conveyed to the visitors and accordingly can the sales be retrieved.

When it comes to creating a website, there is the need for a good development team who would come up with a complete package right from creating trendy designs to making it a user-friendly website. While bringing along more traffic and increased sales is the motto behind a good website, here is what the developers are known to follow that gives great results.

Analyzing the trends

Website developers are not just updated on the technical aspect of creating a website but also the market trends that makes any website a success. They are known to follow leading websites and how things function. They analyse the reasons behind such a success and how they can imply the same for creating websites for their clients. They know what would be right when it comes to putting inputs for the website and that is when they come up with the perfect plan.

They customize the website

While they follow modern trends in website making, they wouldn’t imply the exact methods in the websites they create. It is something that is against the rules. By taking inspiration from them and customizing it according to your needs, website developers would ensure that you have a website that is made solely to suit your company and its products and services. This would give a sense of uniqueness while personalizing things the way you intend to portray your business to the audience.

They follow the needs of viewers

This is where artificial intelligence plays an active role where data science is known to help developers acquire information based on user data as well as the type of browsing that the masses undertake. This helps in know what the viewers look out for and that is what helps in coming up with the right type of website. Following old trends is no more the ‘in’ things to stay out of the league. Everyone follows modern trends and that is what all developers do.

Simple coding procedures

Complex coding is something that not everyone would understand. There is the need to make online browsing really simple as the masses lack patience. They do not have the time to browse through multiple pages and layers of a website and unless they find the exact thing that they are looking for, they would move on to the next relevant website. This would create trouble for the website traffic and thus isn’t a good idea to follow.

While these are the things that website developers pay attention to, you are to select someone who has the right expertise to help you with a great website.

The author Nina Unger has had close association with a web development company in Bangalore and writes this article to help people know of what professionals for Magento development in Bangalore follow.

Article Source:
https://EzineArticles.com/expert/Nina_Unger/2189801


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Submitted On July 03, 2018

 

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Web Design Conversions With Color Psychology of Web Pages

It’s frequently said that colour of a website design can affect a person being’s emotions and attitudes greatly. The moment we behold a colour, our eyes carry it to a component of the mind, which exerts countless signals to another associated parts that rule our mind. Adrenal glands play the significant role, by shooting signals and releasing hormones which finally leads to the mood influence and influence from the behavior.

The way the colour psychology influences conversion speed
Shade is a witty belief. If utilized in an appropriate manner, proper time, appropriate function and right viewers, it may yield outstanding results to raise the conversion rate of your site. As an example, if you’re aspiring to market some child’s stuff picking a white and black backdrop on your layout can decrease the attractiveness of your site.

Children are fond of colors; hence, for a site selling their posts must consist of colors that are eye-catching and vibrant like a dab of crimson, green and yellow. On the flip side, if you’re selling any content for girls then it’s very important to comprehend which colour would cause them to buy the products. It’s possible, for example, utilize more formal colors with a hint of playfulness inside such as white and black with a spin of purple.

This might also work the exact same for men since they want more official colors than the lively ones. The bottom line states you have to choose hues to your website design whilst bearing in mind that the demography that you need to draw.

Suggestions to improve conversion rate via the Use of colours
A few suggestions which can help you success from the development of the conversion speed are enumerated below.

1. Avoid dull colours for girls rather use vibrant colors like blue, purple and green–
There is a sociological gap between colour preferences in various age demography. In a poll, it had been clearly demonstrated that bulk of the girls favored blue as their favorite hue followed by green and purple respectively.

The colour pink may indicate femininity at an internet layout because the majority of the people today believe the colour pink for a universally-loved colour of girls but that doesn’t indicate this colour will be attractive to them all. Therefore, use other colors like blue, purple and green to revamp the visual appeal of your site which will, consequently, enhance the conversion speed.

2. Use official colors like blue, black and green for men Instead of earthy tones–
Like the institution of pink with femininity, the colors like blue, black and green are connected with maleness. If you’re selling things to guys, take care not to select shades like orange, purple or brown.

3. Cultivate the confidence of your client with blue colour–
Blue is such a color that is favoured by the majority of the folks. While moving through the background of blue colour you’ll discover that again and again this colour is regarded as the colour of confidence, devotion, and calmness. There is a wider agreement from the area that deems blue to be the sign of trustworthiness and calmness that is true.

4. The warnings utilize yellow–
The emblem for warning comes from yellow. Beginning from wet flooring to traffic signals or warning signals the color can readily be observed because of its vibrancy. Yellow induces a high degree of apprehension and so ought to be used in a small amount in order to not create the design too loud to your visitors.

5. Represent the outside and ecological products in green
The intuitiveness of green is deep and thus it’s frequently used to advertise the products linked to outside. According to the psychology of colours, it’s the isolation effect that takes place when a specific thing is focused on using a specific tint. This process works great to get a call to action and also with this purpose green is also a superb option.

6. Add black and white to a Site for luxury and value–
The inner color psychology of a person being claims that darker the tone, the further lavish is the overall look of the website. Black adds elegance and credibility to a website. It’s frequently observed that a page created in absence appears more attractive to the clients.

To the contrary, white can be a forgotten color since it’s chiefly used in the backdrop of almost any page through numerous websites nowadays use a massive number of blank space to make largeness and liberty.

Conclusion
A study suggests that the fact that the majority of the product evaluation is extremely dependent upon the colour was selected due to its marketing. You don’t need to crack your mind to comprehend that colour affects the conversion speed tremendously. Hence, the upshot suggests that you’re very likely to be at a win-win situation in the event the ideal colors are selected in a style.

Article Source:
https://EzineArticles.com/expert/Chandan_Chakraborty/2545276


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Submitted On May 03, 2018

 

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404 Page Not Found – Something Needs Your Attention

That beautiful website you worked so hard on and checked 12 times for glitches before launching harbors a sleeping saboteur. For reasons unknown and mysterious, what once worked will break. And you don’t even have to be in the room.

That perfect image you finally found for your best blog post this month will, instead of the sun glinting on the sea, appear with a blank rectangle framing a question mark.

No sun. No sea. Fail.

Broken links, missing images, videos that won’t play and products you no longer offer but live on your site all have one thing in common: they drive people away from you, but first they annoy them.

One way to sooth the sting of those frustrations is to get creative with your 404 or “error, page not found” page.

Do you know what yours looks like right now? If you do, is it branded?

If yes, you get an A for effort – and there is more to do.

The goal of the page is to assuage and apologize – sort of – for something that could be your fault. They also could have typed the URL in wrong, but let’s discard our need to be right just this once. The seeker has reached an impasse and you have the chance to show them an alternative route to enlightenment. You’ll be the hero of the moment!

Here are 5 things your 404 page can do – the first two are musts.

  1. Brand the page. Write the message in the voice you use in all of your communication.

  2. Include a link to your home page or include your site’s navigation at the top

  3. Use humor because this is a situation that calls for levity people

  4. List a couple of reasons they might have landed there: A link broke, we removed the thing you were looking for, the dog ate it.

  5. Suggest they read one of your best blog posts – with image – then link to it

Here are 4 of my favorites from around the web, so you’ll get an idea of the different ways this important and often-neglected page can make a difference for your business:


  • Hubspot


    It’s branded, they have their nav bar at the top, and they own that something went wrong on their end and ask for your patience while they “put things back together.” Then they direct people to their blog, product page, and offer a link to a free demo.


  • The Onion


    If you don’t know the onion but you love satire and need a good laugh about the current state of world affairs, subscribe to their newsletter. You’ll get a sense of their sarcastic wit from their error page. So well done. And they offer a phone number for customer service on top of linking to their homepage.


  • Dave Barton


    Is a blogger and writes his like a dating ad. Sometimes just getting the message that you’ve gone somewhere in error works.


  • Amazon


    Who doesn’t like a cute dog? Sure to soothe savage searchers. What else they do well is the navigation at the top, a link to the home page, and a link to meet “the dogs of Amazon.” Who knew they had dogs but it’s a great engagement tool.

Speaking of broken links, here are two services that will detect broken links and other potential problems: Link Patrol, which is priced as a one-time fee, and Screaming Frog SEO Spider, which has a free and paid version. Those are not affiliate links and I have not used either, but I am going to go with Link Patrol because for $50 to crawl my site and update-check it every time I add something for one year, it’s a bargain.

Let’s wow and love on those who seek to learn more about us and our services, not drive them mad. Things will break and servers will go down. By taking the time to be a wee bit entertaining, we are making the broken world a better place.

Gregory Anne Cox is a free spirited entrepreneur who offers marketing in a fashion without using tired and boring content but a new fresh approach getting away from “Squishy Language” From becoming a freelance writer in NYC, to opening her own restaurant in San Diego, she is also a world renown author. Her most recent publications are “Everything is Food Journal” & “Your Genes Do Not Determine The Size of Your Jeans”. Gregory now specializes in Online copy assessment, Done-For-You and Speaker and Engagement Services.

http://bemoremarketable.com

Article Source:
https://EzineArticles.com/expert/Gregory_Anne_Cox/55712


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Submitted On July 18, 2018

 

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React JS: New Trend in Web Development

The ecosystem of the front-end is constantly emerging and evolving and some tools are becoming immensely popular in the market for revolutionising the web development workflow. Undoubtedly, this ReactJS JavaScript library is one of them.

The big name like Facebook manages this library along with its super-efficient developer community. Moreover, other popular and leading firms like PayPal, Apple, Netflix (recent sensation) are using this framework. Let’s dig into the list of persuasive reasons and find out how this framework is changing the face of web development.

> Facilitates Maintenance and Boosts Productivity
Sometimes, any system update can become a major headache as any sudden change can affect the complex logic of the system and its working activities. To get rid of this problem, Facebook supplemented this JavaScript library with such an ability that can reuse the system components! Developers find it as an amazing feature.

All components have own set of logic that makes it easy to define, handle and manipulate. This approach makes sure that the application has consistent look along with facilitating the codebase maintenance.

> Easy Process to Write Components
JavaScript has an optional syntax extension JSX. With this extension, developers can easily write own components. Hence, devising custom components and high volume applications using this JSX become smoother. The subcomponent rendering becomes easier as well. Moreover, it accepts the HTML quoting. You can make the source simpler and cleaner with React.createElement. Conversion of HTML mockups to ReactElement trees becomes remarkably efficient using ReactJS.

> Stable Code
Sometimes, any change in the child structure can affect their parents. To avert this issue, ReactJS follows only the down data flow. While changing any particular object, developers can simply change the state and can make the necessary changes. In this way, only that particular components would get updated and the data binding structure would make sure consistent app performance and code stability.

> Virtual DOM
Most of the latest engines and platforms suffer from an annoying bottleneck issue. To deal with it, Facebook introduced the concept of Virtual DOM. This virtual representation of the DOM (document object model) makes sure that any change first leaves an effect on it and then it gets reflected on the real DOM tree. It makes sure that the entire process consumes the least time. Moreover, this process guarantees better app performance and enhanced user experience.

> Strong Community Support
The engineering team of big fortune names like Facebook. Instagram is working behind ReactJS. Moreover, this JavaScript library has external support. For instance, the GitHub repository of React has almost more than 1100 contributors. The users can ask their queries on Reactiflux Chart, Stack Overflow, Freenode IRC etc. and with the help of this big community support, they can easily get the solutions.

Other than all the above-mentioned points, ReactJS offers some excellent design and debugging toolset that is very helpful to the developers. Moreover, it comes with a bunch of inbuilt SEO facilities. This framework is not only easy to work but also easy to learn.

So, when you are working on the single page application and looking for rapid development, ReactJS is definitely worthy of your time and attention.

Rob Stephen is a skilled and professional software developer, who is presently working with GetAProgrammer, a Sydney-based leading ReactJS development company. He is working in this industry for more than 10 years having a sheer ability in the latest web development techniques. If you are looking for more information on this or related web development services, visit the official website and follow the LinkedIn page of GetAProgrammer.

Article Source:
https://EzineArticles.com/expert/Rob_Stephen/2369700


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Submitted On July 24, 2018

 

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5 Best CakePHP Shopping Cart Extensions

Since the time of its launching, CakePHP received worldwide PHP developer’s attention as a flexible framework. It is not only suitable for building business websites but also for developing custom software, applications, online portals and shopping carts.

To improve the eCommerce website manifold, this PHP development framework is a very good choice. When you get the following plugins offered by CakePHP, you can get the most out of this framework. Read on and know how these set of extensions can help your shopping cart to get accuracy as well as dependability.

> CakeCart
This plugin can help you to get a fully fledged and user-friendly shopping cart. It comes with the authorised.net support that helps in implementing major plugins such as Google Checkout and PayPal. Customising and launching an online store is now extremely easier with it and it is capable of handling a heavy store.

> CakePHP-Cart
To deal with different types of shopping cart facets, this enhanced extension provides CakePHP developers with advanced resources. You can work with the interactive functions and can easily customise different web applications. Developers are extremely fond of the flexibility that CakePHP-Cart offers.

> VaM Cart
This is a fast developing and extremely easy to use PHP-based plugin. Whether you are a newbie or an experienced PHP developer, you can effortlessly work with VaM Cart. With the help of this plugin, you can put a plenty of products under a plethora of categories. Automatic image resizing, inbuilt-SEO, product reviews etc. are some features offered by this plugin. If you are new in the online business field and thinking of starting a newly built online store, go for this extension.

> BakeSale
It follows CakePHP’s MVC framework and delivers the complete base structure that you need to use while building authentic and extensive shopping cart applications. The MVC framework, which is the base of this plugin uses jQuery and JavaScript library for the AJAX and all the effects offered by it. Additionally, the method of adding new functionalities to the BakeSale becomes smoother for the CakePHP developers using it.

> Kaching-PHP
Rather than having a generalised online store thinking of building the store in your way? Using Kaching-PHP will give you the full freedom to do so. Plus, it will give you a sample store along with a helping hand on how to start building your store. Have enough experience in handling diverse resources for developing a cart? Well, you can use this plugin for advanced supplies.

So, now you know how to make your CakePHP built store more impressive. Get a hold of these plugins and stay ahead of your competitors in the vying business market.

Rob Stephen is a veteran CakePHP developer, who is presently working with a leading Sydney-based web development firm PHPProgrammers that is popular for wide-ranging CakePHP development services. He keeps himself updated with the latest technological enhancements and write interesting articles on related topics. For more information and updates, visit the official website, follow the Facebook page of PHPProgrammers.

Article Source:
https://EzineArticles.com/expert/Rob_Stephen/2369700


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Submitted On July 27, 2018

 

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Laravel Application Development: 5 Hacks To Get It Done

Laravel can help you skyrocket your online presence by providing simple, fast-performing and business-centric web application. Well, that’s the power of Laravel! Great APIs, a rich set of libraries and smooth architecture, it is surely a one-stop solution for business owners to get started with a web application, complex or simple one. However, how to get it done rightly? While there are many ways to deploy the framework to get an outright website or application build, not all can assure you a highly performance-oriented website. The following section has gathered some of the best ways to optimise Laravel development for ensuring that the website or application built will deliver unparalleled performance.

Routes Caching

An enriching feature of Laravel, it is really useful when one is creating a web application with many routes and configuration. This command will help escalating loading speed of the app making it run super-fast. However, you need to remember to apply the command whenever the configuration files or routes files are changed.

JIT compiler

One of the cutting-edge aspects about Laravel is this! You can translate a PHP code easily to bytecode and later use it a resource-intensive process. Laravel experts or developers can compile it that in quick step and the benefit? The app will perform fast. The most suggested JIT compiler to use for the Laravel framework is HHVM.

Removing any unused service

Another effective way you can pick up the performance of your ventured out application is not loading everything through configuration. There might be some unused services and so it’s better not to load them in the configuration file by disabling them. There’s a simple command to do that but you have to sure not to interrupt the key functionality of the app.

Reduce the use of plugins

Laravel is a key favorite among the developers as well as site owners for the wide-ranging functional plugins it provides. All those can be seamlessly used to tweak in additional aspects to the site or application and boost its functionality. However, in executing them, they do forget that deploying more plugins means bringing in new files and extra libraries that can increase the load time. It is essential for developers to reconsider and use a limited number of plugins to optimise the loading process.

Application of Eager Loading query

There is an ORM (Object-related-mapping) aspect in Laravel framework for handling the databases called Eloquent. It assists the developers map out their object models into the application’s database tables. But, that’s great only when they have to work on mapping for fewer files. Eloquent does that well and handle all the database interaction required for CRUD operations. However, they do it in Lazy loading approach. Developers can now apply “Eager loading” by setting up queries. So, that they can get any object-related models from an initial query, making them available readily.

On an obvious note, businesses need to get these Laravel performance enhancement tricks and tuning tips to ensure that their application is a head-turner in the virtual space. For that, they need to partner with an eminent team of Laravel experts, who can assist them from scratch to the final launch.

Rob Stephen is a senior experienced Laravel developer at PHPProgrammers, a top-notch web solutions development company in Australia who have garnered deepest knowledge on Laravel as well as other PHP web frameworks. Follow the Facebook page to look out more informative of his write-ups.

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https://EzineArticles.com/expert/Rob_Stephen/2369700


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Submitted On July 27, 2018

 

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Running A Magento 2.0 Store? Witty Ways To Optimise It

Retailers getting your footsteps into the virtual marketplace is the recent buzzword. Small business or a large one, all are picking pace with the trend by creating fascinating online store for their businesses. Magento, the favourite shopping cart solution for most comes with enhanced functionalities and exceptional plugins. However, even a full-featured store of eCommerce is not enough to assure success in the conversions and sales, because there’s too many fish in the pond. You need to different and more importantly, more customer-centric to get your targeted segment of buyers flowing in.

So, if you are a new business in the realm of eCommerce and have Magento store, watch your steps! It is better your run with the latest version, Magento 2.0 and gets these tricks in mind.

Increase your AOV with good merchandising

Magento has a great product relations feature to enable the displaying of all cross-sell and upsell products and you can use it to increase your Average Order Value (AOV). Both hold crucial importance to the buyers because they are closely related products which they can have alongside to either complement or enhance their purchase experience. So, communicate to them as it can raise the average order value. You can use visual merchandising tool that sort categories and only allow the display of the best products of the lot.

Loyalty features implementation

To pick up conversions, you need to increase the lifetime value of you every customer with implementation of loyalty features. The best way is to credit them with reward points every time they purchase. The other way to push purchases is the referral code system, which also results in creating brand awareness. Some popular plugins of Magento to use for rewards and loyalty schemes are Amasty Loyalty Program, Social Annex: Refer A Friend and Magewares Loyalty Program.

Drive Traffic With Content

Adding up unique content at regular interval is an effective way to raise traffic flow to your eCommerce shop and will help it to rank better in Google and other search engines. However, there are particular ways to do dropping unique content or in optimising the existing content for the website.

  • Delete any useless or redundant content because the last update of Google Panda penalises the site’s ranking that bears poor-quality content.

  • Check the prevalent links from time to time to make sure none lands on the 404 error page.

  • Update the content with new information as Google now indexes the site with long content on SERPs.

Clearly, if you need your eCommerce site to rule the search engines, then you need to work on every minute aspect of it, from development to content placing, there are quirk measures to optimise the sites and make them easily discoverable in the search engines.

Rob Stephen is one of the senior Magento eCommerce developers working at GetAProgrammer, a leading web solution and mobile application development company in Australia. To get more of relevant and thought-provoking ideas from his knowledge pool, follow now the LinkedIn page.

Article Source:
https://EzineArticles.com/expert/Rob_Stephen/2369700


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Submitted On July 30, 2018

 

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5 Things To Keep In Mind For An Upright Beauty Products Site

Today, the beauty and fashion industry is one of the fast flourishing ones, promoting the lifestyles of women. Like all other businesses in the retail category, it too became a part of the eCommerce bandwagon. By far, hundreds if not thousands of lucrative cosmetics selling stores went live. Clearly they are changing women’s habits about beauty and personal care. As per market studies, a significant percentage of beauty products customers are buying things online. It is this trend that is provoking many retailers, even the small-sized ones to bring up their products to the online front. But, what are the things to keep in mind to get an online store for your beauty merchandises developed? Have a look.

Elegant and Poise Design

Remember, you are making a website for the self-conscious and fashionable ladies out there. So, you need to make it look elegant, blended with style. Design your cosmetics store with flair using professional yet a custom layout. Some other key things to bear in mind while deciding the design is avoiding too much bright colours, bigger fonts and lastly, cluttered elements or graphics on the site. The home page should be clean and well-organised to give a posh look to the site, like that of an offline storefront.

Catalogs and Product Listings

The products of any beauty and cosmetics business are vast in number and fall into widespread categories. So, you have to choose an eCommerce platform that will empower you to create ceaseless number of categories for your products. Besides, buyers never forget to look at the release and expiry dates while buying. You have to be sure of providing separate columns to display the same.

Follow the Trend

When you are into the fashion world, one of the key ways to validate your business ideas or products is to go with the trend. There are ways to do that! While deciding to open up an online beauty products shop, get yourself acknowledged to the beauty concepts, new brands, products or any recent fashion craze going around. To let your buyers know that you’re going with the trend, maintain a blog section and keep it updated by garnering information, views of the trend-setters, influencers, and artists from the industry.

Easy ways to make payments

While an online site will give ladies a super-fast and easy way to get into fashion shopping anytime they want, it can be nearly useless to few without online payments facility. So, make ways for them to pay with secured options like Amazon pay or PayPal.

Get some unique presentation

Lastly, this is the most crucial point to consider if you are dealing with fashion and lifestyle items. Buyers want to see and examine a product minutely before purchasing it. So, make sure the products images can be viewed from different angles, can be enlarged to a great degree and loads quickly upon clicking.

You need to get these tips fully engraved into your mind to turn your beauty passion into a secure online business. However, make sure to leverage the befitting eCommerce platform which can provide you with beautiful design elements and exclusive features.

Rob Stephen is one of the Magento developers in Brisbane, who works for GetAProgrammer, a leading eCommerce development firm and has handled a lot of projects for different business domains. Follow the Facebook page for more his write-ups on business technologies.

Article Source:
https://EzineArticles.com/expert/Rob_Stephen/2369700


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Submitted On August 01, 2018

 

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