It is rightly said by a wise person that the first impression is the last impression. It usually happens when some guests come to visit you and they look around the house before entering it. They notice the small details of the exterior area of your house and involuntarily make up their mind regarding you and your house. They develop their own views regarding you and your house before entering the home. If the exterior of your house is attractive and organized properly then they are more likely to like to come to your house but if it is messy and not organized then probably they will not like the idea of entering your house. The first look at your house matters a lot, similarly, the first look at your website also matters a lot for your business. The first thing that will appear to the people on the website is the logo of your business.

It Is A Make Or Break Deal

Don’t forget that the logo is the face of your business. It is the first thing your audience will notice on the website before checking out other stuff like content, videos, and images on your website. It is one of the elements of your business that will attract your customer, clients or audience towards your brand. The logo design company will provide you assistance in designing an attractive logo for your business to attract more traffic to your website and more customers. The logo of your business will play an important role in the process of decision making of your potential customer(s) to proceed with the interactions with you.

Innovative Ideas For The Logo Is The Thing For You

Designing a distinctive logo for your business is crucial. The innovative and creative ideas for the logo will make you stand out from your competitors. The logo design company will ensure that the logo of your business is different, unique and appealing to your potential customers. An attractive logo can enhance the number of the customers for your business.

Logo Is The Symbol Of Your Brand
Creating a brand is a significant step for any business to create awareness regarding your business amongst the customers. The logo is the symbol of your brand. The logo of your business will be on your website, products, services, and certain documents of your company. Through the logo, the customers and clients will recognize your brand and business.

It Is How People Will Recognize And Remember You
On the newspapers, magazines, emails, and other websites if your logo flashes in front of their eyes then they will recognize your brand instantly. The logo is one of the ways of how people will remember your brand and business. It will remind them regarding your brand every time they see the logo of your business.

Sayed Imran Qamar is an IT Business Growth Consultant and has written so many blogs and articles related to Web design company tips and guide.

I was asked to add an e-commerce section to a website by a colleague. The client was one of theirs. I started poking around on the site, gathering some information for the upgrade, when I noticed the registration info. Specifically, the site wasn’t registered to the end user – a bakery. Rather, the whole thing was registered in the name of the person who created the design for their site.

I mentioned this to the bakery owner, and in a few hours I got back a text.

“I think I made her mad. She wants to know who the hell you are, and why any of us are poking around in the site.”

To me, this is like a car dealer getting angry because you washed your car yourself. It didn’t just set of signals for me – hell, flares went up, sirens whooped and citizens ran for fall-out shelters. I asked the baker about the contract for her site.

“I never signed a contract.”

So, I immediately put the e-commerce upgrade on hold. I wrote out a set of suggested actions for the baker. The first two recommendations were –

• Change site name registration to be in your name, not designer’s
• Get a written contract saying you own the site

I can’t even begin to tell what disasters can fall on your head if you’re essentially doing business under what has become a name and website owned by someone else. You have put yourself at their mercy. At any time they want, they could shut you down, change the design or content of you site, or open it up to the nasty folks of the world. Worst case scenario is that they start doing business under (what you thought was) your name!

I know all of this first-hand, from being on the hosting side of the equation.

I had a “client” (in quotes, because they never paid me a dime) ask me to set up a site for the magazine they wanted to publish. I offered to walk them through registering the URL they wanted with a registrar, but they insisted it would be faster if I took care of the whole thing. We signed a contract stating every detail. So I registered their URL under my business name. I designed the site, and began hosting it. I even did some other marketing tasks for them. And I waited. 30 days came, and no payment. 45 days and I called them. They wanted me to do a few more things and add it to my bill. I begged off.

60 days came and went. They spent thousands of dollars printing two issues of the magazine, and I hadn’t seen any money. I called, but they were no longer answering me. I wrote a letter, recapping the whole situation, asked for immediate payment, and sent it off as a registered letter. Nothing happened. On day 75, I shut off the website.

I got an immediate call from “their lawyer” – the owner’s sister, who was unemployed. She demanded I turn “their” site back on. I reminded her that in the letter I’d sent, we’d agreed in our contract that as soon as the payment had been made, I would transfer all of the registration info into the name of their company. Since no payment had been made, it was legally mine, and I could do anything I wanted with it.

They said a lot of nasty stuff about me, but had to register a new domain name and actually pay someone to design a new site for them. While they threatened me with legal action, I knew it would never come to anything. Re-starting their site, especially at such an early stage, was far cheaper than taking me to court, even if they were to win.

So today – RIGHT NOW – check to make sure you or your business is the registered owner of your URL. Make sure you have a signed contract with your site designer (if you hired someone) that says the design is a “work for hire” and that you own it. And make sure you have something from your hosting company that spells out costs, who controls the site, who can shut it down, and when.

Otherwise, you’re dancing on the edge of a cliff while wearing a blindfold.

* * * * *

Scott Gardner is the founder of boutique firm Agile’ Marketing Services, LLC. They specialize in working with their clients to become Recognized Experts, and using that status to leverage the clients’ marketing efforts. For more information, please visit http://www.AgileMarketingServices.com.

There’s no assurity of success in eCommerce without Call-to-Action or CTAs. Everything, from conversions, to profit-making, rely on the CTAs because when strategically placed they guide the visitors in their buying process. In other words, one thing that directly influences conversions in a site is the CTA. It intentionally grabs the attention of the visitor for which putting the buttons in prominent areas on the key landing pages is essential.

However, if you think that putting Call-to-Action buttons that are eye-grabbing or bright coloured and promptly noticed will be fine, then you might be wrong. A strategic or effective CTA needs many fundamental elements. There’s a proper way of executing them. Here’s a guide on how you should place your CTAs so that each one of them is compelling and valid enough to seize audiences and boost conversions.

Design of buttons

Standard designs concepts are no more applicable on the CTAs like bright colours, bold fonts, or large-sized buttons. In fact, they should blend well with theme and design of the pages and must have the touch of the brand colours. Combining the site’s core design elements to devise a contrasting CTA button will help it make an instant impact on visitors.

Action-focused

To keep the CTA action focused, you need to give clear, attractive and jargon-free language for instructions to show simple actions like buy now, register, checkout, view more or simply ‘Start”. Thus, all you need is a balance between creativity and simplicity.

Communicate urgency

Try to incorporate an element of urgency in your CTA as it is one of the great ways to keep all the audience focused and persuade them to take the action immediately. Arrest their attention with catchy slogans like “Stocks are running out”, “Hurry! Limited offer”. This lets the customers understand that they need to take prompt action or else the offer will run out.

Provide a Commitment

Online buyers hate getting tricked on an online and feel deceived when a click results to something else than they expected. Thus, you should keep your CTAs informational and assure that it tells them about what they will get on clicking.

Conversion driving actions

To make your CTA most effective, you need a plan of action to convert visitors to leads. Its henceforth crucial to associate each of the CTA with a particular phase of your sales cycle with a particular offer. This is preferred because CTAs that focus on later-conversions can benefit the eCommerce owners from a dedicated landing page with very minimal abandonment. Instances of such later-conversion CTAs are Newsletter subscriptions or premium membership.

The key takeaway is that, neglecting CTA is a blunt mistake for your online business and cost you tremendously. While the first thing about your Call-to-Action buttons is the designing which should be made as captivating as possible, you should also remember these prior approaches to make them more prompt and fruitful.

Rob Stephen is an avid tech writer and eCommerce solution developer at PHPProgrammers, a leading web development company delivering Magento, OpenCart and ZenCart development solutions in Australia. It also expertise in PHP, CMS and different JS frameworks for alluring web solutions.

Node JS itself has been the event-driven Javascript runtime environment, used by most developers to build real-time applications and websites, irrespective of the complexity level. The most crucial thing that attracts everyone about it is the capability of asynchronous input and output. It purposely strives to optimise the web apps using different input/output operations. Also, importantly, it is both a server-side and client-side scripting language. While in the server-side, it executes the JS code, on the client-side, it embeds the scripts in HTML of the webpage after they are written.

Out and out, Node JS has proven to the befitting server ruling among many large corporations with high-tech and engineered web solutions. Here’s a comprehensive of list of some major Node JS frameworks which are most promising at present to build flattering web solutions.

#1 Socket.io

A Node.js server framework, it is quite popular for allowing event-driven communication between the clients and the server. Client-side or server-side, it is capable of working on both the libraries. Thus, it is greatly suitable for developing large-scale real-time web apps.

#2 Express.js

Express.js is one of the reliable frameworks that support creating both web and mobile applications. By assisting the development of APIs (Application Programming Interfaces), it empowers the developers to build apps regardless of the complexities, feature-set and targeted devices/browsers.

#3 Derby

It is one of the MVC frameworks under the Node.js cover and supports both the client-side and server-side scripting. Deployed for modern mobile applications as well as web applications, it is basically the key attraction for many developers because it uses a server that results in fast page loads, meeting of search engine requirements, HTML templates etc.

#4 Hapi.js

Only used for creating robust application programming interfaces, Hapi.js is a multifaceted full-stack development framework under Node.js. It has a powerful inbuilt plugin system that provides developers with some core advantages while building the applications and services software. Some of them are input validation, implement caching, error rectifications and configuration-based functionality.

#5 Koa

A next-gen framework for development in Node.js, Koa is used for delivering web applications besides APIs. The reason for its popularity? It enables the use of Generators to avoid using any callback. So, this empowers the developers to fix any errors immediately.

#6 Sails.js

This is an enterprise-level framework that facilitates the development of large-scale applications using custom APIs. Inspired by other widely popular frameworks like Ruby on Rails, it has a creative spirit that gives out more data-centric experience for every application. Moreover, Sails is much-demanded apps which work real-time and need functions like chats, location tracking.

This list is perhaps endless. Node.js has been experiencing a huge growth over the past years, with a rising number of frameworks. However, each having extensive advantages, ease of installation and rich features, you need to have a brainstorming session beforehand to decide which framework suits your website or app requirements.

Rob Stephen is an experienced developer working for GetAProgrammer, a leading web and mobile applications development company in Sydney that helps business clients all over the world with full-stack development services by letting them hire Node JS developer and other experts. You can follow the LinkedIn page to know more about its services, latest technologies and web development trends.

In today’s tech-savvy era, new technologies are emerging and Magento is undoubtedly one of the top entries in that list. This is an undeniable fact that since the time of its invention, Magento successfully paved new opportunities in the eCommerce development field with its time and cost-effectiveness, with its arrays of templates, themes, profit-driven functionalities, plugins and extensions. Here, in this article, you can get a detailed idea of the most popular Magento plugins of 2018.

• 
  
  Delivery Date Scheduler
  

Keeping the aspect customer satisfaction in mind, if you are looking for options that will help you to make product delivery on the date mentioned by your buyer, Delivery Date Scheduler is just the perfect choice for you.

Once you get this extension on your e-store, you can offer your buyers with convenient product delivery dates among which they can choose their most preferred time. Adding the calendar view also becomes easier using it.

• 
  
  MageMob App Builder
  

Want to build a customised mobile application for your Magento-built store? Here is the extension you would need!

Today, mobile apps are a vital part of eCommerce business. Making your business mobile would not only give you huge market but would increase your profit margin as well. Build native apps effortlessly and swiftly for both iOS and Android using MageMob App Builder and offer your online buyers an impressive and user-friendly buying experience.

Also, you can get your hands on the useful features such as Product Reviews, Product Scratch, admin and customer Notifications etc.

• 
  
  Language Translator
  

Want to make your e-store multilingual? Without any second thought, opt for Language Translator. How can this extension help you to make your online store more effective and more user-engaging?

Well, suppose that your target audiences are not very comfortable with English. Now, with this plugin, you can easily translate as well as edit any part of the e-store making sure it can reach a broader customer base. You can effortlessly translate CMS page details, product details, store reviews etc. without any headache! Get Language Translator and say goodbye to language blues!

• 
  
  SEO Hub
  

An online store won’t get the success it deserves until you apply some smart SEO strategies. The Magento extension SEO Hub can help you out in this case. With the effective help of it, you can manage data feeds, meta tags, canonical URLs along with many other things.

Moreover, this plugin offers a few remarkable value-added features such as giving notifications when anything goes wrong in execution, setting a limit for the metadata etc. Maintain a higher rank on most of the search engines with SEO Hub.

• 
  
  MageMob Inventory
  

As an online store owner, it is really troublesome and difficult to keep proper track of the detailed product stocks physically! MageMob Inventory is such a Magento extension that can rescue you from this burden by making the entire inventory management process smooth and transparent.

The different modules like supplier management, purchase order creation, inventory logs etc. offered by this inventory management plugin make the entire process easier and both time as well as cost-efficient. More interestingly, it is available in the mobile app format as well. You can get both the Android and the iOS version in the market.

Listing all the important plugins in this short span is really not possible. Hence, here is a list of some other business-driven plugins and extensions that you might like to check out.
→ Advance Product Designer
→ Fedex Smart Shipping
→ Quotation Manager
→ Shop By Brand
→ MageMob POS
→ MageMob Admin
→ Advance Search with Solr

Additionally, Australia Post Shipping and Australia Post eParcel are two smart Magento extensions available for Australia-based eCommerce businesses.

Rob Stephen is an experienced and skilled Magento developer, who is presently working with one of the leading web development service providers in Sydney PHPProgrammers. He leads an efficient team, guides his team members, loves to keep himself updated with the ongoing trends in Magento development and to write interesting articles on different Magento related topics. For more information and updates, please follow the Facebook page of PHPProgrammers.